SL Story

Welcome to Sweet Lyla SL

Founded in 2014, Sweet Lyla began at local markets across the Geelong and Bellarine region, built from passion, creativity and a whole lot of late nights. Now in our 12th year, SL continues to evolve with the trends while staying true to the original designs that started it all, including the very first earring style that launched the journey.

Sweet Lyla is proudly a one woman business.

Behind every pair of earrings, every market stall, every Instagram reel and every parcel sent is me! Karen. I’m the curator, maker, content creator, order packer and bookkeeper! 

That personal connection has always been at the heart of this brand.

Our Store

You can also shop SL Sweet Lyla in person at our beautiful collective retail space in Ocean Grove, Victoria.

The store was created by Donna from RiverTree Trading and brings together an incredible group of talented creatives under one roof. It’s a one-of-a-kind shopping experience and a must-visit destination when you’re in Ocean Grove. The full SL Sweet Lyla range is available in store.

From Founder Karen

I feel incredibly grateful to have met so many wonderful customers over the years. The ongoing support, some of you who have been with SL since the early market days is something I never take for granted. It’s a true reflection of the quality of our pieces and the genuine customer care that SL Sweet Lyla is built on.

Thank you for being part of the journey.